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Many women underprice because they build offers from emotion, comparison, or fear of
losing a sale. This course would teach them to anchor pricing in costs, capacity, expertise,
desired profit, and market position. It should also include scripts for presenting a price,
responding to discount requests, and moving from one-off work to clearly defined
packages.
The Cost of Underpricing
Know Your Numbers
Package the Value
Say the Number
A revenue-gap calculation
exercise
A pricing-input worksheet
An offer-builder template
Pricing and negotiation scripts
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